AthletO

Cold-prep spoonable concepts

Hydration you can eat.

One step over from enhanced water. One step back from overnight breakfast. AthletO is exploring portioned gels and puddings designed around an evening prep, an overnight chill, and an active tomorrow.

See where it fitsExplore the concept lab

Keep the choice small

Two decisions define the product.

The first launch should not ask shoppers to decode ten supplement stacks. It should ask two familiar questions: what texture sounds good, and when do you want it?

01 · Texture

Light gel or creamy pudding?

Choose a clean wobble closer to a drink, or a richer spoonful closer to an overnight snack.

02 · Moment

Everyday or recovery?

Choose the routine: a lighter daily hydration brief or a more substantial post-training brief.

Enhanced waterOpen · sip

Ready to drink, familiar, and portable.

Water enhancerSqueeze · mix · sip

Compact flavor and functional customization.

Overnight oats or puddingPrep · chill · spoon

A planned, satisfying fridge ritual.

AthletO conceptPortion · chill · spoon

A water-adjacent gel or pudding for an active routine.

The overnight cold-prep method is a design target. Final directions—including whether heat is required—depend on formulation and food-safety validation.

Concept lab

Ten briefs, not ten launch promises.

These cards are directions for formulation and tasting. The launch range should come from the two-choice system above; nutrition, claims, ingredients, texture, preparation, and availability remain subject to validation.

Daily training

AthletOdaily

The flagship cup: lime-citrus wobble with protein, fiber, vitamin C, electrolytes, and probiotic cultures.

Chilled cupA prepared, portioned concept for the fridge and cooler.80 cal target
Overnight mixAn evening-prep concept; final directions follow bench testing.80 cal target
  • Gelatin protein
  • Inulin fiber
  • Vitamin C
  • Electrolytes
  • Probiotics
  • No sugar

Prototype ingredient brief

Water, grass-fed gelatin, inulin (chicory root fiber), vitamin C (ascorbic acid), sodium citrate, potassium citrate, Bacillus coagulans GBI-30 cultures, natural lime-citrus flavor, citric acid, fruit & vegetable juice (color), stevia leaf extract, erythritol. Zero-added-sugar direction.

Concept only · Not yet for sale

Frontload before the whistle

AthletOpre-game

Citrus-punch gelatin for pre-game frontloading: bright vitamin C, easy electrolytes, fiber, and no sugar rush.

Chilled cupA prepared, portioned concept for the fridge and cooler.45 cal target
Overnight mixAn evening-prep concept; final directions follow bench testing.45 cal target
  • Sodium
  • Potassium
  • Vitamin C
  • Inulin fiber
  • Light protein
  • No sugar

Prototype ingredient brief

Water, gelatin, sodium chloride (sea salt), potassium citrate, vitamin C (ascorbic acid), inulin (chicory root fiber), natural citrus-punch flavor, citric acid, stevia leaf extract, erythritol. Zero-added-sugar direction.

Concept only · Not yet for sale

Post-workout recovery

AthletOrecover

Berry-orange cool-down gelatin for the ride home, the ice bath, and the morning-after training log.

Chilled cupA prepared, portioned concept for the fridge and cooler.70 cal target
Overnight mixAn evening-prep concept; final directions follow bench testing.70 cal target
  • Gelatin protein
  • Vitamin C
  • Magnesium
  • Potassium
  • Live cultures
  • No sugar

Prototype ingredient brief

Water, grass-fed gelatin, tart cherry juice powder, magnesium citrate, potassium citrate, vitamin C (ascorbic acid), inulin (chicory root fiber), Bacillus coagulans cultures, natural berry-orange flavor, malic acid, stevia leaf extract, erythritol. Zero-added-sugar direction.

Concept only · Not yet for sale

Immune support

AthletOimmune

Blood-orange defense cup for travel weeks and tournament season: vitamin C and zinc up front, elderberry behind them.

Chilled cupA prepared, portioned concept for the fridge and cooler.35 cal target
Overnight mixAn evening-prep concept; final directions follow bench testing.35 cal target
  • Vitamin C
  • Zinc
  • Elderberry
  • Acerola cherry
  • Gelatin base
  • No sugar

Prototype ingredient brief

Water, gelatin, vitamin C (ascorbic acid), zinc citrate, elderberry extract, acerola cherry powder, natural blood-orange flavor, citric acid, stevia leaf extract, erythritol. Zero-added-sugar direction.

Concept only · Not yet for sale

Gut cultures

AthletOprobiotic

Vanilla-peach culture cup with shelf-stable probiotic spores and just enough inulin to keep them fed.

Chilled cupA prepared, portioned concept for the fridge and cooler.45 cal target
Overnight mixAn evening-prep concept; final directions follow bench testing.45 cal target
  • 2B CFU cultures
  • B. coagulans
  • L. rhamnosus
  • Inulin to feed them
  • Gelatin base
  • No sugar

Prototype ingredient brief

Water, gelatin, Bacillus coagulans GBI-30 (2B CFU), Lactobacillus rhamnosus (shelf-stable), inulin (chicory root fiber), natural vanilla-peach flavor, citric acid, stevia leaf extract, erythritol. Zero-added-sugar direction.

Concept only · Not yet for sale

Feed the gut

AthletOprebiotic

Pear-flavored prebiotic cup: four fermentable fibers that feed the cultures the other cups bring.

Chilled cupA prepared, portioned concept for the fridge and cooler.55 cal target
Overnight mixAn evening-prep concept; final directions follow bench testing.55 cal target
  • Inulin
  • Acacia fiber
  • Resistant starch
  • Apple pectin
  • Gelatin base
  • No sugar

Prototype ingredient brief

Water, gelatin, inulin (chicory root fiber), acacia fiber, green-banana resistant starch, apple pectin, natural pear flavor, citric acid, stevia leaf extract, erythritol. Zero-added-sugar direction.

Concept only · Not yet for sale

Complete protein

AthletOprotein

Gelatin is an incomplete protein on its own — so we add the missing essential amino acids to make every cup a complete protein.

Chilled cupA prepared, portioned concept for the fridge and cooler.110 cal target
Overnight mixAn evening-prep concept; final directions follow bench testing.110 cal target
  • 25g complete protein
  • Gelatin + amino acids
  • Added tryptophan
  • Added methionine
  • BCAAs
  • No sugar

Prototype ingredient brief

Water, grass-fed gelatin (collagen protein), added essential amino acids for a complete profile: L-tryptophan, L-methionine, L-cysteine, L-leucine, L-isoleucine, L-valine, natural vanilla-bean flavor, sea salt, stevia leaf extract, erythritol. Zero-added-sugar direction.

Concept only · Not yet for sale

Fiber stack

AthletOfiber

Apple-cinnamon cup built on a five-fiber blend, because inulin alone was never going to be enough.

Chilled cupA prepared, portioned concept for the fridge and cooler.60 cal target
Overnight mixAn evening-prep concept; final directions follow bench testing.60 cal target
  • 8g fiber
  • Inulin
  • Psyllium husk
  • Acacia gum
  • Resistant dextrin
  • No sugar

Prototype ingredient brief

Water, gelatin, five-fiber blend: inulin (chicory root), psyllium husk, acacia gum, resistant dextrin, apple pectin, natural apple-cinnamon flavor, malic acid, stevia leaf extract, erythritol. Zero-added-sugar direction.

Concept only · Not yet for sale

Electrolytes

AthletOelectrolytes

Watermelon-lime mineral cup: magnesium and potassium doing the work, sodium and calcium riding along.

Chilled cupA prepared, portioned concept for the fridge and cooler.25 cal target
Overnight mixAn evening-prep concept; final directions follow bench testing.25 cal target
  • Magnesium
  • Potassium
  • Sodium
  • Calcium
  • Gelatin base
  • No sugar

Prototype ingredient brief

Water, gelatin, magnesium citrate, potassium citrate, sodium citrate, calcium lactate, natural watermelon-lime flavor, citric acid, stevia leaf extract, erythritol. Zero-added-sugar direction.

Concept only · Not yet for sale

B-vitamin energy

AthletOb-vitamins

Mango-yuzu cup carrying the full B-complex for long practice blocks, exam weeks, and away-game bus legs.

Chilled cupA prepared, portioned concept for the fridge and cooler.35 cal target
Overnight mixAn evening-prep concept; final directions follow bench testing.35 cal target
  • B1 / B2 / B3
  • B5 / B6
  • Biotin B7
  • Folate B9
  • B12
  • No sugar

Prototype ingredient brief

Water, gelatin, B-vitamin complex: thiamin (B1), riboflavin (B2), niacin (B3), pantothenic acid (B5), pyridoxine (B6), biotin (B7), folate (B9), methylcobalamin (B12), natural mango-yuzu flavor, citric acid, stevia leaf extract, erythritol. Zero-added-sugar direction.

Concept only · Not yet for sale

Nothing on this page is a final nutrition label, health claim, preparation instruction, or offer for sale.

A zero-added-sugar direction.

The current formulation brief explores stevia leaf extract and erythritol rather than added sugar. Sweetener system, tolerability, flavor, nutrition facts, and any final label language will be decided through formulation and regulatory review.

Stevia leaf extractErythritol0g added sugar targetFlavor testing requiredFinal label pending

Build a concept tasting brief.

Pick a direction to see how flavor, texture, and function could come together for a future test batch.

A-O

AthletO · daily

Starter box

Lime-citrus protein wobble for daily training bags, bus rides, and after-school lift sessions.

Gelatin proteinInulin fiberVitamin CElectrolytes

A water-adjacent idea with a spoon.

Enhanced water proves the functional-drink habit. Water enhancers prove compact customization. Overnight foods prove people will prep, chill, and spoon. AthletO combines those behaviors into a formulation question worth testing.

Texture firstBench-test a light gel and a creamy pudding before multiplying flavors or functions.
Protein with contextGelatin is incomplete protein; any recovery positioning needs a validated amino-acid and nutrition strategy.
Digestive toleranceFiber, cultures, and sugar alcohols require sensory, stability, and tolerance testing at the intended serving size.
Hydration mathSodium, potassium, magnesium, water volume, and serving occasion must be set together—not as badge copy.
Cold-prep realitySet, shelf life, food safety, and final preparation directions must work in an actual home fridge.
Claims come lastFinal copy follows the tested formula, nutrition analysis, applicable regulation, and evidence.